at the risk, of course, of causing to you click away, exasperated at having to deal with yet another half-baked writer who thinks he's the first person on earth to adopt a metatextual anti-marketing style in the vain hope it will make him stand out, and the even vainer delusion that this ironic approach separates him in any meaningful way from the thing he is ironizing, when in fact all he's done is subordinate the ironic impulse itself to the very promotional pressure he (vainly, delusionally) imagines himself resisting.